InVivo Group completes the acquisition of Baarsma Wine Group


Paris, Huizen – 4 July 2017. French agricultural cooperative group announces the completion of its acquisition of Dutch-based Baarsma Wine Group. InVivo Group has bought a 100% share in Baarsma Wine Group from private equity firm AAC Capital Partners. With the acquisition of Baarsma Wine Group, InVivo Group intends to significantly grow its international wine activities.

Previously, in June, competition watchdog ‘The Netherlands Authority for Consumers and Markets’ (ACM) said it would not raise objections to the intended acquisition or impose an authorisation requirement, as it did not see any reason to assume the acquisition would significantly hinder effective competition in the Dutch market.

Baarsma Wine Group will continue to operate autonomously and under its own name as part of Invivo Wine, InVivo Group’s pre-existing wine division. Baarsma Wine Group’s directors have joined the group management board of InVivo Wine.

See also:

InVivo Group to acquire Baarsma Wine Group 


Note to the editors:

For more information, please contact:

Baarsma Wine Group                                               Creative Venue PR

Mr Cees de Rade, CEO                                              Mr Frank Witte, spokesperson                                    

Tel. +31 (0) 35 626 1270                                          Tel. +31 (0) 20 4525225                         



About Baarsma Wine Group

Baarsma Wine Group is a leading distributor of quality wines, active in the Netherlands, Belgium, the UK, Switzerland and South Africa. Established some 30 years ago in the Netherlands, Baarsma Wine Group has evolved into one of the main players in the European wine market, with a turnover approaching €210 million  and over 250 full-time employees.

Baarsma Wine Group’s strength lies in marketing wines internationally to retail, out-of-home, the hospitality and foodservice sector, specialty stores and in some countries directly to consumers. The product portfolio includes wines of internationally renowned and successful wineries, Baarsma’s own brands and private label wines for supermarkets and foodservice companies. Further reading:


About InVivo Wine

InVivo Wine was launched in June 2015, as the fourth hub of InVivo, the leading French agricultural cooperative group. It consists of a group of partners, investors and contributors, the first of which were the first French winery cooperative, Vinadeis (€308 million turnover), the Bordeaux firms of Cordier and Mestrezat Grands Crus (€40 million turnover) and 23 members of cooperatives (3500 wine-makers) covering a wine-producing area of 25,000 hectares. The area includes the Bordeaux District, South-western France, Languedoc and Roussillon, the Rhône Valley and Beaujolais, representing the finest production of more than 1.3 million hectolitres of wine. The division’s main objective consists of building a unique global worldwide wine distributor with wine from all the most renowned origins in top wine consuming countries.

About InVivo

The InVivo group comprises 220 cooperatives bringing together over 300,000 farmers. The Group employs 9,200 people in 31 countries and works in four main activities: Agriculture (seeds, agricultural supplies, international grain trading), Animal Nutrition and Health, Retail, and Wine. It reported revenue of €6.4 billion in the financial years 2015 and 2016.