Our Companies

Baarsma Wine Group has adopted a decentralised management structure. The Group is organised into a Holding Company and Business Units. While the Holding Company focuses on M&A, strategic management and monitoring of the Group's business activities, the Business Units work independent and are responsible for all activities in their respective market segments.

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Business Units

Armit Wines


This business unit is the leading contemporary UK wine merchant, supplying fine wines from the world’s best winemakers to private individuals, top trade.

Key Management: Kirsten Kilby




Baarsma Wines
This Business Unit is market leader in the Dutch off-trade, focused on supermarkets. It also hosts the Baarsma export department. The wide portfolio of international brands, private labels and innovative concepts makes it possible to offer a complete assortment to her trade partners.

Key Management: Marcel Campen




Baarsma South Africa
Our buying and sales office in South-Africa.

Key Management: Chris Rabie, Paul Swart




Hasselt Millesime 

Focused on the Business-to-Business segment for the Horeca and specialist stores in the Belgium market, this company is known for its long history in the Belgium market, the flexibility in service and the balanced portfolio of high end brands.

Key Management: Michel Fryns




La Tulipe
This business unit markets the famous wine brands introduced by Ilja Gort in the Netherlands. Well known is the brand La Tulipe, with a portfolio of awarded French wines available in retail, on-trade and B2C.

Key Management: Ilja Gort and Bence Nieland





Oud Reuchlin & Boelen
Founded in 1733 Oud Reuchlin and Boelen is the oldest and one of the biggest importers of quality wines in The Netherlands. Focused on the horeca segment and the specialist stores, this company is known for its broad premium portfolio and long history in the Dutch wine market.

Key Management: Eric Welles




Rutishauser Weinkellerei AG

Founded in 1886, this business unit is one of the leading wine companies in the Swiss market. The wide portfolio of Rutishauser also includes the specialized new-world and Italian wine portfolio’s of daughter companies Barossa and Barisi, making it possible to offer a very complete assortment to all her trade partners in the retail, specialists and on-trade sales channels as well as direct consumer sales in the Swiss market.

www.rutishauser-wein.ch, www.die-weingalerie.com



Wine Excel 

This bottling facility in the Netherlands is specialised in buying and bottling of wines, in bottles or bag in box, from the vineyard to the warehouse of the client.

Key Management: Marcel Campen